Professional Highlights

As I mentioned on my homepage, I am a veteran technologist with over 18 years of software sales, development and consulting experience with large firms like VMware, Grant Thornton and Accenture. Since moving to the San Francisco Bay Area in 1999, I have focused my energy on a number of software start-ups like PacketTrap Networks, Cast Iron Systems, and Zaplet.

My energy and enthusiasm for building useful technology extended to a few personal projects that I funded and brought to market myself. One of these was a travel utility site called CheckIn4Me.com that I built to assist people who travel frequently on Southwest Airlines (http://www.checkin4me.com/). Over a 3 month period and mostly via word of mouth and with a little guerrilla marketing, I was able to signup 240 users and process over 1,400 itineraries before Southwest Airline's legal department asked me to turn the service off (they didn't like that I was providing a service for $60/year that they were charging $30 per flight). Despite not wanting to spend hard earned money to defend my service in court, it was a great learning experience that garnered high praise from scores of paying customers.

At PacketTrap Networks I was part of the founding team that included a couple of colleagues that I worked with 13 years ago while I was with Accenture. As is typical with a modern start-up, my work at PacketTrap spans across multiple functional areas. I am responsible for all of the sales and marketing infrastructure including:

The PacketTrap company website (ASP.NET, C#, HTML, Flash, Photoshop)
The company blog (WordPress)
The community forums (phpBB)
The company shopping cart (ASP.NET, C#, SOAP, Cybersource for credit card processing)
Integration with Salesforce.com (ASP.NET, C# SOAP, custom Salesforce.com sObjects)

In addition to these infrastructural areas, I also help out with some core engineering tasks (developed the NetFlow UI and designed and developed parts of the Web UI for the Perspective product) and managed the QA team until I was able to bring on a QA manager.

At VMware (NASDAQ: VMW) I started up and built out the virtual appliances initiative. In developing the Virtual Appliance Marketplace and establishing the VMware Certified Virtual Appliance Program, I was able to build a very successful ISV alliance program and was able to create a marketplace of over 600 virtual appliances. This initiative had me traveling the globe speaking with ISVs at various VMware and partner events (including a number of BEA partner summits throughout the US and Asia). I worked directly with a number of high-profile ISVs to support their technical efforts around getting their virtual appliances certified and I served as the interface for the virtual appliance team to the product management and engineering teams for all of the VMware products.

Prior to VMware, I was the Director of Advanced Solutions for Cast Iron Systems where I focused on selling to and delivering solutions for high profile customers like Toyota, Motorola, Affymetrix, Solectron, Kinder Morgan, and British American Tobacco.

You can read more about my professional experiences at any of these links: